Surprise, most gamers aren't geeks

For some, it's hard to take the videogame industry seriously when all it conjures is images of boys playing virtual soldier shooting aliens on the spare TV in the basement. Thing is, that image hasn't been accurate for a decade or two. And now, a new Ipsos study shows it to be completely false. Go figure.

Sting Hero: World Tour

More than a multi-Grammy award winner, more than an awesome songwriter, more than a tasty bassist, solo artist and Police frontman Sting has proven once again that he's a major money magnet as he lends/licenses his voice and likeness to Activision's imminent Guitar Hero World Tour.

NPD: Children, Boomers surpass young males in game market

According to the first-ever consumer report on video gaming, the standard as the young male as the quintessential gamer has forever changed. NPD's latest study of video gaming market reveals surprising results among seven unique gamer segments.

It's so not about the music, man, Guitar Hero gets sponsors

Activision and RedOctane just announced that the forthcoming Guitar Hero World Tour game will feature in-game sponsorship as rewards through exclusive partnerships with prominent music instrument and equipment manufacturers.

Craig, Dench, sign on for new Bond game

Daniel Craig, Judi Dench, Mathieu Amalric, Olga Kurylenko and more have all signed on to provide their voices to Activision's new James Bond game, Quantum of Solace.

New Guitar Hero champ contended already

What real beer drinkers and Guitar Hero aficionados have in common: Guinness. Except one's a stout and the other is a World Records repository. Both are definitive.

UEFA Euro 2008

Funny how a fanatic can be expected to pay any price for a soccer game. But as UEFA Euro 2008 is basically akin to a single-purpose expansion pack for FIFA soccer, is it so not worth a full $50. Not even close.

Sierra scrapes memorabilia barrel, finds Ghostbusters car

Sierra Entertainment and Sony Pictures Consumer Products just announced the "Ghostbusters' Ecto-1 Tour" which will see the quasi-famous hearse making stops at various events to help hype a forthcoming Ghostbusters game.

Kung Fu Panda

There's nothing quite like gathering the family together on the couch, firing up the oh-so wholesome Wii and then beating the crap out of all creatures great and small. And cuddly.

Lego Indiana Jones: The Original Adventures

Swapping Force for Fedora, the plastic fantastic Lego games go grave robbing with some whipsmacking professor named Henry. Mind the snakes.